When Jennifer Lopez became famous most were shocked by the size of her voluptuous derriere.
These days, though, the curvy bum is everywhere with celebs like Kim Kardashian, Beyonce Knowles and Sofia Vergara.
Now plastic surgeons and personal trainers say a bubbly booty trend has reared itself and women lacking in that department are coming to them for help.
Dr. Sammy Sliwin, a plastic surgeon in Toronto, said buttock augmentations are nearly as popular a request as breast implants in his practice.
“Since J.Lo’s been around, everybody’s wanted a fuller, sexier bum,” said Sliwin of the $6,500 to $8,500 procedure.
He performs fat grafting, where excess weight is removed from unwanted areas such as the hips or stomach and is injected into the bum, or he inserts silicone implants in the cheeks for women who don’t have any excess flab.
He said he’s performed butt augmentation on women as young as 19 to ladies in their 40s or older.
“They’re trying to look more shapely. The jeans, now, they want to have them filled,” Sliwin said.
At his practice in Forest Hill, a wealthy area of the city, Sliwin said he
does two or three butt augmentations versus five to 10 breast implants every month.
According to the American Society of Plastic Surgery, U.S. residents spent more than $26 million on butt augmentations in 2011, a 40% increase from the year prior. No Canadian statistics are available.
While some go under the knife, others opt for a less intrusive way to get that coveted in-your-face behind.
Rather than looking to cut calories, some women are seeking advice on beefing up their diet and what exercises they can do to give their rear a boost, said Kevin Rail, a personal trainer in Park City, Utah.
“I’ve really noticed a shift towards women wanting a bigger backside. People are always saying ‘I want a J.Lo butt,'” said Rail, who has written several articles for livestrong.com on how to get bigger cheeks.
Some gals, however, are looking for instant booty without a special diet, exercise or spending thousands on surgery.
This quick fix comes in padded jeans or silicone panties, designed to push up the bum much like a padded bra pushes up breasts.
U.S. manufacturer Bubbles Bodywear makes the special panties in a range of shapes and sizes; style Bubblebuns mimics Kardashian’s heart-shaped bum.
“Take your gluteus to the maximus,” the website says.
Perhaps the trend is a throwback to the curvy actresses of the 1960s — Brigitte Bardot and Marilyn Monroe. TV series Mad Men may be bringing booty back, with its busty, hourglass-shaped star Christina Hendricks playing the role of sexy secretary Joan Harris.
Of course it’s no secret a lot of men love curvy women — and even science proves it.
Researchers from the University of Texas in a 2010 study suggest men are addicted to women with hourglass figures, much like liquor to an alcoholic.
In an experiment, 14 young men looked at before and after pictures of women who had butt augmentations.
Head scans done on the men while they they were looking at the images showed activity in the part of their brains associated with rewards.
I guess Sir Mix-A-Lot really hit the nail on the head.
Guys really do like big butts.